D3 Music Group executives at signing with Provident Distribution. L to R (seated) Kendall Duffie-D3, Michelle Duffie-D3, (standing) Jimmy Wheeler, VP Distribution-Provident. and Clyde Duffie-D3 Music.
D3 Entertainment music entertainment executives, siblings Michelle, Kelvis and Kendall Duffie strike a deal with Sony/Provident Distribution for their new company D3 Music Group. Under the agreement, D3 Music Group will sign artists, record and release new music and provide creative oversight of specialized projects. Their release is Ben-Hur Soul Inspired By. It features the songs “Back to You” from Platinum selling duo Mary Mary and “Only Way Out” by Neo-Soul rising star Andra Day. D3 Music Group’s Ben-Hur Soul Inspired By will be released September 16.
D3 Entertainment is handling the African-American audience marketing for the film Ben-Hur. The action drama’s cast includes Morgan Freeman and Jack Huston. Ben-Hur is in theaters nationwide.
“Our vision has always been to harness our collective experiences and relationships to super serve the African-American audience and the entertainment industry at large,” says Michelle Duffie, CEO, D3 Entertainment. “Our guiding principles are faith, family, integrity and excellence, and with that combination I believe there are no limits to what we can accomplish. It is an honor to have major companies entrust us with their brands. We look forward to continue delivering trendsetting, record-breaking experiences with our music company.”
Jimmy Wheeler, Vice President of Distribution, Provident Music Group, says: “D3 has championed several successful projects over the years and we are honored to become a partner with them. Their experience in the entertainment industry is extremely valuable and we look forward to working with them in the months and years to come.”
Kelvin (Clyde) Duffie, President, D3 Entertainment, says: “D3 Music Group will be another vehicle in which seasoned artists and new talent can have a lane to share their gifts to the world.”
Kendall Duffie, Vice President, says: “I’m excited about this partnership and opportunity to create and deliver music content through the Sony/Provident system. This is what we love to do and we will do it in excellence.”
D3 Entertainment, a ten-year old agency specializing marketing and promotions that connects the African-American faith and family audience to major brands and entertainment entities, has proven stellar marketing efforts in television and film projects that have resulted in #1 box office hits War Room, Risen and God’s Not Dead. The company’s marketing strategies have resulted in a 50% increase in the African-American faith-based audience, and over $700 million in revenue for film studios. In music, the company boasts numerous #1 records from inspirational artists Mary Mary, Kirk Franklin, Marvin Sapp and Tasha Cobbs.